Project #1 - Fijordo. An outdoor consulting firm from the US.
In this project, I was responsible for every part of it. I started with examination and problem definition, then concept, then content, then design, then visuals, then development, and then handover.
When I first met with the clients, they had no idea what they wanted. They were thinking of building a website by themselves using a tool that does not require a specific design or development skills. It’s not a bad idea, honestly. There are numerous use-cases where it’s the best solution based on the problem. For instance, when a website makes a little to no difference for the individual or a business. However, in their case, upon examination, I found out that a professionally built website can be effective in their situation.
- The website could easily create more value in their customer’s perception.
- The niche was ripe for SEO and content marketing.
- It would serve a foundation for their next step and growth.
The benefits were clear, the client decided to proceed with hiring me to solve their online presence and client acquisition problem. You can read more about the project in this case-study I wrote recently.
Project #2 - Foodness GraciousA food blog with 100k monthly traffic.
In this project, I was responsible for almost every part of it. I started with examination and problem definition, then concept, then content structure, then design, then visuals, then development, and then handover. I had help with copy with this project.
When I first met with the clients, they again had a very vague problem definition. One thing was clear, the website needed a redesign. But everything else, not so much. I helped them to find out what is exactly they want and what is the truth about their situation.
- Redesign the website and create a new branding.
- Migrate the website from WordPress to Webflow for more granular control over design, and easier maintenance and management.
- Focus on performance, revenue and ranking after migration.
Once the objectives and the problems were defined, the established design process started where I delivered the aforementioned scope of work.