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Creating performing & Outcome-driven websites based on truth & first principles.

About

Maray
is
a
one-person
design
agency
that
creates
outstanding
websites
for
individuals
and
businesses.


My
design
&
development
systems
are
focused
on
goals,
problems
&
performance
to
deliver
results
that
you
are
aiming
to
reach.

Services

  • Concept
    Design

    At this stage I'll help you to bring your project into focus by defining the project brief and requirements through meticulous analysis of various aspects of the business and the problems you want to solve.

    • Define project brief
    • Research & examine
    • Propose solutions
  • UX/UI
    design

    Once we know what we want to achieve, I'll start working on the user experience and then design the website to reflect the customer journey to achieve the goals.

    • Examine users & create optimized UX
    • Create site architecture
    • Design user interface
  • Web
    development

    At this stage, when we are fully satisfied with the design and user experience, I'll turn the design into a technically flawless website using Webflow or Shopify.

    • Develop the website
    • Integrate 3rd party services
    • Testing & QA
    • Implement analytics and cookie consent
  • Conversion
    Optimization

    Refine user experience and design to increase conversion rate through iterative and data driven approach.

    • Analyze data
    • Define goals
    • Create hypothesis
    • Test & iterate

Testimonials

Ilona Dzen

Founder of Fjers.Studio

Working with Ayk was a delight. His attention to detail, flair for complex animations, and timely delivery were impressive. It felt more like a partnership than a transaction. Highly recommended.

Parker Thornburg

Foodness Gracious

I wanted to say thank you to you today, Ayk. I'm so appreciative of you, your work ethic and what truly has felt like a partnership each step of the way. You've been honest with me and have produced an incredible product. I know I am not the easiest person to deal with given my Type A personality, but you have operated with high character and I can honestly say we wouldn't be here without you.

Pier Luigi Russo

Co-founder of Fijordo

We are extremely appreciative of the way you approached our problem. You've transformed our vision for our company's online presence and lead generation. We are happy to have partnered with you on our company's growth and development.

If you plan a web design or development project, send me a message and I'll get back within a few hours.

Alternatively, book a free discovery call to discuss your project in more detail.

The System

Let me show you how I am going to build you what I promise

Step 1

Bring your project into focus

Find out everything about your business

  • Define business goals
  • Explore branding
  • Examine your products/services

Find out everything about your customers

  • Find customers’ pain points and needs
  • Define your customers personas
  • Define your customers intent and experience
Step 2

Design

User experience

Create customer experience tailored to your customers intent and sales funnel.

Content

Create content structure tailored to your customer experience and your product/service.

Visual design

Create visual design tailored to your customer personas and your brand.

Step 3

Web Development

Website development

  • Translate the design into a website with Webflow
  • Animate elements
  • Integrate cookie consent and forms
  • Integrate 3rd party tools, such as CRM
  • Integrate analytics
  • Technical SEO
  • Test and quality assurance
Step 4

Refinement

Advance SEO

  • Keyword analysis and SEO strategy
  • Content marketing

Conversion rate optimization

  • User experience analysis
  • Advanced tracking & reporting
  • Define the baseline
  • Define problem(s)
  • Create hypothesis
  • Test and iterate

Result

Performing & outcome driven website

A website that meets your business objectives, and generates sales and systematically improves conversion rate.

Advantage

Why working with maray?

Maray is a one-person design agency devoted to creating outstanding websites for individuals and businesses.

I offer cost- and outcome- effective design and development solutions that are based on truth, rather than assumptions.

As a result, the solutions are effective as you and I correctly identify the problems and the conditions to produce the cause and the desired outcomes.

A photo of Ayk Martirosyan.

Approach

Can you tell more about your approach?

First
of
all,
my
name
is
Ayk.

I
run
a
one-person
agency
that
helps
individuals
and
businesses
solve
certain
problems
with
web
design,
development
and
modern
technologies.

Web
development,
and
the
digital
space
in
general,
can
provide
the
right
solution
to
a
variety
of
problems.

What kind of problems?

A
range
of
various
problems
that
a
web
design
project
can
be
a
right
solution
for.

Here
are
a
fiew
examples:

  • Lack
    of
    customers
  • Problems
    in
    efficiency
    and
    operations
  • Online
    sales
    and
    e-commerce

You
might
have
a
different
one,
but
it’s
crucial
to
start
with
a
problem
as
the
precise
definition
of
the
problem
is
the
solution
itself
in
disguise.
One
who
successfully
solves
a
problem
is
the
one
who
has
a
deep
understanding
of
that
problem.
That’s
the
most
effective
way
to
solve
a
problem:
find
the
truth
about
it.

Truth
is
effective.
It’s
the
only
thing
that
works.
Find
the
truth
about
the
cause
-
and
the
effect
will
come
at
its
own
accord.

Can you give an example?

Let’s
take
an
example
of
a
business
that
lacks
sales.

The
owner
decides
to
invest
in
a
website
and
marketing
to
drive
their
revenue
and
growth.
Without
knowing
the
truth
about
their
problem
(lack
of
sales),
investment
in
a
website
might
be
a
gamble.

  • What
    if
    the
    root
    cause
    of
    lack
    of
    sales
    is
    not
    in
    the
    website,
    but
    lies
    somewhere
    else?
  • What
    if
    the
    flaw
    lies
    in
    the
    product
    itself?
  • What
    if
    the
    problem
    lies
    in
    the
    design?
  • What
    if
    the
    problem
    lies
    in
    the
    leadership?
  • What
    if
    the
    problem
    lies
    in
    the
    founder?

In
essence,
if
you
dig
deep,
you’ll
find
out
that
there
are
no
business
problems,
there
are
only
human
problems.

Anyway,
let’s
say
you’ve
found
out
that
investing
in
a
website
is
what
you
really
want.
What
other
truths
there
are?

  • What
    kind
    of
    website
    do
    you
    need
  • How
    can
    the
    website
    benefit
    my
    business?
  • Can
    it
    help
    my
    customers?
  • Can
    it
    generate
    sales/leads?
  • Can
    SEO
    help
    my
    business
    drive
    organic
    traffic
    and
    leads?
  • What
    kind
    of
    website
    do
    my
    competitors
    have?
  • Can
    I
    have
    an
    edge
    if
    my
    website
    is
    better
    regarding
    concept,
    design,
    and
    performance?
  • Can
    the
    website
    return
    the
    investment?
    If
    yes,
    when
    and
    how
    much?

Most
people
don’t
ask
these
questions,
they
do
not
seek
the
truth.
Instead,
they
make
assumptions,
follow
others’
path,
borrow
playbooks,
imitate.

Truth
is
effective.
Untruth
is
not.

I
help
discover
the
truth.
Once
I
find
it,
I
then
proceed
to
craft
a
solution
to
create
the
outcomes
that
you
seek.

Let’s
take
an
example
of
a
business
that
lacks
sales.


The
owner
decides
to
invest
in
a
website
and
marketing
to
drive
their
revenue
and
growth.
Without
knowing
the
truth
about
their
problem
(lack
of
sales),
investment
in
a
website
might
be
a
gamble.
What
if
the
root
cause
of
lack
of
sales
is
not
in
the
website,
but
much
deeper?
What
if
the
flaw
lies
in
the
product
itself?
What
if
the
problem
lies
in
the
design?
What
if
the
problem
lies
in
the
leadership?
What
if
the
problem
lies
in
the
founder?


In
essence,
if
you
dig
deep,
you’ll
find
out
that
there
are
no
business
problems,
there
are
only
human
problems.


Anyway,
let’s
say
you’ve
found
out
that
investing
in
a
website
is
what
you
really
want.
What
other
truths
there
are?


-
What
kind
of
website
do
you
need

-
How
can
the
website
benefit
my
business?

-
Can
it
help
my
customers?

-
Can
it
generate
sales/leads?

-
Can
SEO
help
my
business
drive
organic
traffic
and
leads?

-
What
kind
of
website
do
my
competitors
have?

-
Can
I
have
an
edge
if
my
website
is
better
regarding
concept,
design,
and
performance?

-
Can
the
website
return
the
investment?
If
yes,
when
and
how
much?


Most
people
don’t
ask
these
questions,
they
do
not
seek
the
truth.
Instead,
they
make
assumptions,
follow
others’
path,
borrow
playbooks,
imitate.


Truth
is
effective.
Untruth
is
not.


I
help
discover
the
truth.
Once
I
find
it,
I
then
proceed
to
craft
a
solution
to
create
the
outcomes
that
you
seek.

can you explain how can you work on every aspect of your projects All alone?

I
have
a
broad
skillset
ranging
from
examination
to
design
to
development.

My
past
work
experience
in
architectural
design
helped
me
to
master
conceptual,
design
and
visual
skills.
Love
for
technology
led
me
to
learn
development.
Longing
to
see
allowed
me
to
understand
the
truth
about
the
craft,
the
game,
and
the
reality.

When
I
lack
a
certain
skill,
for
instance,
language,
I
invite
talented
individuals
to
work
with
me
on
a
project.

What systems do you use to efficiently create websites?

There
are
3
major
systems
that
I’ve
developed.

1.
A
system
to
examine
a
problem
and
find
the
way
to
produce
the
desired
outcomes.

2.
A
system
to
efficiently
to
conceptualize
the
insights
into
content,
UX
and
design.

3.
A
system
to
translate
the
design
work
into
a
functioning
website.

When
I
lack
a
certain
skill,
for
instance,
language,
I
invite
talented
individuals
to
work
with
me
on
a
project.

By
utilizing
and
perfecting
these
systems,
I
produce
cost-
and
outcome-effective
web
design
solutions

Cost
efficiency
lies
in
the
fact
that
I
save
a
lot
of
time
by
cutting
away
communication
that
occurs
in
a
traditional
team
environment,
and
by
optimizing
the
creative
process
with
abovementioned
systems
and
modern
tools,
such
as
Figma,
Webflow,
Notion
and
AI.

Can you provide specific examples where you used your systems?

Project
#1
-
Fijordo.
An
outdoor
consulting
firm
from
the
US.

In
this
project,
I
was
responsible
for
every
part
of
it.
I
started
with
examination
and
problem
definition,
then
concept,
then
content,
then
design,
then
visuals,
then
development,
and
then
handover.

When
I
first
met
with
the
clients,
they
had
no
idea
what
they
wanted.
They
were
thinking
of
building
a
website
by
themselves
using
a
tool
that
does
not
require
a
specific
design
or
development
skills.
It’s
not
a
bad
idea,
honestly.
There
are
numerous
use-cases
where
it’s
the
best
solution
based
on
the
problem.
For
instance,
when
a
website
makes
a
little
to
no
difference
for
the
individual
or
a
business.
However,
in
their
case,
upon
examination,
I
found
out
that
a
professionally
built
website
can
be
effective
in
their
situation.

  • The
    website
    could
    easily
    create
    more
    value
    in
    their
    customer’s
    perception.
  • The
    niche
    was
    ripe
    for
    SEO
    and
    content
    marketing.
  • It
    would
    serve
    a
    foundation
    for
    their
    next
    step
    and
    growth.

The
benefits
were
clear,
the
client
decided
to
proceed
with
hiring
me
to
solve
their
online
presence
and
client
acquisition
problem.
You
can
read
more
about
the
project
in
this
case-study
I
wrote
recently.


Project
#2
-
Foodness
GraciousA
food
blog
with
100k
monthly
traffic.


In
this
project,
I
was
responsible
for
almost
every
part
of
it.
I
started
with
examination
and
problem
definition,
then
concept,
then
content
structure,
then
design,
then
visuals,
then
development,
and
then
handover.
I
had
help
with
copy
with
this
project.

When
I
first
met
with
the
clients,
they
again
had
a
very
vague
problem
definition.
One
thing
was
clear,
the
website
needed
a
redesign.
But
everything
else,
not
so
much.
I
helped
them
to
find
out
what
is
exactly
they
want
and
what
is
the
truth
about
their
situation.

  • Redesign
    the
    website
    and
    create
    a
    new
    branding.
  • Migrate
    the
    website
    from
    WordPress
    to
    Webflow
    for
    more
    granular
    control
    over
    design,
    and
    easier
    maintenance
    and
    management.
  • Focus
    on
    performance,
    revenue
    and
    ranking
    after
    migration.

Once
the
objectives
and
the
problems
were
defined,
the
established
design
process
started
where
I
delivered
the
aforementioned
scope
of
work.

How can we start working together?

First
of
all,
thank
you
for
reading
this
wall
of
text
and
reaching
the
end.

The
most
efficient
way
is
sending
me
an
email
at
ayk@maray.ai
and
describing
your
project.

Alternatively,
book
a
call
where
we
can
meet
and
discuss
how
I
can
help
you.